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Confessions of an Impulsive Shopper

Confessions of an Impulsive Shopper

Shopping is readily accessible today with the influx of online shopping sites. If you needed something – groceries, even – you can just be comfortably seated at your desk in the office or at home and do your shopping with a click of a button. Want that bar of soap? You can purchase one online easily too. Everything is then delivered to your location of choice, isn’t that convenient?

However, if you do find yourself purchasing several different items in addition to the one you initially needed, you probably are an impulsive shopper. Not only through ecommerce does impulse shopping happen of course, but window shopping in a mall of purchase is also one of the largest culprits of impulse shopping – the original motivator for impulse shopping if you will.

We are constantly bombarded with many reminders and encouragements for shopping almost every day through advertisements on billboards, in magazines, through the TV, et cetera. Even on the Internet these adverts track your browsing history and show you offers and promotions that are relevant to your interests. These things always hound us to create a temptation to buy many unnecessary things.

So Why Does an Impulsive Shopper Shop on Impulse?

Impulsive Shopper Shop on impulse

There could be an almost endless number of reasons as to why an impulsive shopper buys things the way they do. But we’re going to look at the two most common reasons:

One of the biggest reasons as to why Impulse shopping happens is pretty pure and straightforward:

1. Boredom


It is pretty much the most all-encompassing reason as well.

  • People cull their boredom through impulsive shopping sprees.
  • This is made even easier with secure Internet connectivity every day, 24/7.
  • Even when you’re on the go with a smartphone! There are many apps out there that let us browse online marketplaces wherever we are.

When people get bored, they will tend to find things to distract themselves, and scouring the Internet for something interesting is one of the most common distractions, but it will most likely lead to ecommerce sites. And when one thing leads to another, the shopper has ended up with a cup holder he had previously no knowledge whatsoever about until 5 minutes ago.

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2. Stress

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Also contributes to the making of an impulsive buyer, although not all the time. People these days are getting more and more stressed out with their daily and working life.

  • Impulsive shopping becomes a new method of coping with stress.
  • People want immediate solutions to their stress, instant gratification.
  • This takes the form of impulse shopping, encouraged by the fact that it can be done anywhere and at any time with ecommerce.

We have all been there at some point, feeling a bit down in the dumps or having an intensely stressful day at work. Because of such negative feelings, we then conclude that we deserve a reward or compensation of sorts to make ourselves feel better; so we end up buying something to make ourselves feel better. It could be food or some other material items, but it ultimately is an impulsive purchase.

How does one avoid the urge to shop on an impulse? Here are a few suggestions:

1. Have a Waiting Period

Women see her Watch

If you see something that would you like to have that isn’t in the least necessary, then give yourself some time off about it. Once you saw the item, leave it and don’t bother with it for a period, several days to a week. Waiting most often prevents us from spending impulsively as the infatuation for the thing wears off.

2. Hide your Credit Card

Credit Card

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You don’t have to hide your credit card, but make sure it can be a hassle for you to get access to it. We tend to spend more with credit or debit cards because we can’t see the money disappearing, pay with cash, however, and you’d find it hard to give it up.

3. Get Busy

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Being busy doesn’t give you time to be bored or daydream, preventing your mind from wandering off to look at the many ecommerce sites and store promotions. If you get bored, distract yourself. Play some video games, watch some movies and videos, listen to some music – or ultimately get off the computer and go for a jog or walk in the park.

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4. Unsubscribe from Leaflets and Newsletters


Every time you create an account on an e-commerce site to buy something, your email is automatically logged onto their subscription list for adverts and promotions. Unsubscribing from all of these online leaflets or newsletters will help avoid being inundated with an email appearing in your inbox every few minutes.

5. Make a Shopping List

Shopping List

Make a list for all your shopping, be it groceries, tools, clothes or gadgets. From your list, the rank which is most needed or valuable. Then, go online to search and compare prices. Making a list gives you a game plan ahead of time so that you won’t be distracted by things that you don’t need. This helps you stay focussed and stick to your budget.

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