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Top Tips For Buying A Diamond Online

This post was contributed by guest author: Bethany Pembrook

Bathany Pembrook is a freelance writer and student living in London.


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There aren’t many occasions in life that call for a diamond. For the majority of us, we won’t have many opportunities or reasons to buy a diamond. For those who are lucky enough to be considering it – perhaps as a gift for someone else, or for an engagement ring – buying diamonds online can be highly rewarding. It’s not like the purchase of a new pair of shoes; a diamond is a big commitment that requires plenty of planning and research.

If you’re buying an engagement ring, a lot of people incorrectly assume that the purchase of a diamond in its setting will be cheaper. This simply isn’t the case, and you will often be able to find a better quality diamond if you buy a loose diamond for a reputable online trader. Before you start looking for the perfect diamond, follow these invaluable tips for buying the perfect loose diamond online. Here some tips to buying a diamond online.

Understand the 4Cs

Understand the 4Cs

Like the specs of a computer or smartphone, the 4Cs of diamonds are essential to understanding the quality and look of a diamond. The 4Cs are Cut, Clarity, Carat, and Colour. These factors are used to grade the value of the diamond, so it’s important to get clued up on how they influence the price. Other factors to consider at the polish, symmetry, and fluorescence. These will all impact the price of a diamond, so many sure you read up and establish what you want before making a decision.

Some people are willing to compromise on the cut to get the right color, whereas others will be more focussed on the clarity. Buying a diamond is a very personal decision, as all diamonds are so unique, so it’s important to take the time to find the right one for you. A good online diamond retailer will offer a search function to allow you to narrow down your choice.

Ask See a Picture of the Actual Diamond

Ask See a Picture of the Actual Diamond

It may seem very obvious, but you’d be surprised how often people buy diamonds online without seeing a picture of what exactly they’re buying. This is very common with wholesale sites that sell a lot of lower-quality diamonds. To save time, they only photograph a few diamonds, so instead of seeing your exact diamond, you’ll see something that is similar. As buying a diamond is a large investment, you should always ask the online seller to provide an image of your exact diamond so you can make an informed decision.

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Look for Certified Diamonds

Look for Certified Diamonds

Never buy a diamond that isn’t certified, as this is the only way you can be sure that you are buying a genuine diamond. The most popular certifications are GIA, AGS, and EGL, and the seller should volunteer this information freely when asked. If you’re having difficulty getting the certification, you might want to consider a different diamond dealer. The certification also confirms the size, flaws, and inclusions, so it’s a good way to make sure you know what you’re getting.

Only Buy from Trustworthy Sellers

Only Buy from Trustworthy Sellers

If a website is selling diamonds at prices too good to be true, this is probably a warning sign. Look for a trustworthy seller that has a good online footprint and multiple online reviews. If their website says they are members of any societies such as the Responsible Jewellery Council, check the RJC website and make sure they’re listed. You should also look for telltale signs such as a detailed company history, a phone number, and TrustPilot reviews.

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Look for a Returns Policy

Look for a Returns Policy

If the website you are considering buying from doesn’t have a returns policy, then you should think twice before ordering from them. Read all of the small print so you know your rights before handing over any money. Most retailers offer a 14 day returns policy, which is plenty of time to review your purchase and decide if it’s what you want. If a company offers a very short or complicated returns process, ask further questions to find out if you are likely to run into conflict if you decide to return it. You should also check if the company offers a safe way to return the diamond because a diamond isn’t something you can just pop in the post.









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