You are new in the market and want to launch a new product that is already completed, but something which is holding you back. You are confused and not sure your product launch ideas work well in the market after launching or not. But you are anxious that with other better, marketing strategies are beyond your modest. You are worried if your new product introduction is not able to make enough buzz for your new product. If it will fail before product launch plan that is really a chance.
You are right and afraid too. Because, according to the Insight Association, only 40% new product launch plan work in the market and 60% never ever it works. Only 60% products are able to create ample revenue due to the commercially viable. And 30% and 80% products fail to depend on the industry. Here, you will get the top 10 expensive but effective strategies for marketing your new product launch ideas.
10 New Product Launch Ideas
1- Start a Blog
Designing a new blog is the best way to educate the visitors and also a good resource for your product launch. You can introduce your product with useful detail for example, what it can do, why you need it, and how to use it. A blog is the best way for building buzz about your product launch, as you publish useful material about your products and milestones about the launch.
But, remember one thing, keep updating your blog daily with new details of your products. You can also share beautiful images and info during product’s manufacturing. And let update your audience what stage you have worked. As a successful blogger, you can write one post about one feature of the product in the week or another in the next week. Be active and engaged with your social media friends or followers.
2- Write Guest Posts
Write guest post is the best way to grab the attention of audiences that are already not heard about your products. With this strategy, you get access to more interesting visitors through a reputable website or blog related to own market. A lot of blogs already are very famous and have multi millions daily or monthly audience on own blog. If you write a post about your own products and then their visitors will be more likely than the average consumer to be interested in your product.
Your contribution on another blog can help you win the target consumers with own expertise and knowledge. Try to write an effective and attractive guest posts. It is not just indicated promotion your product. Guest post is also an excellent example to get valuable backlinks.
3- Attend Trade Shows
Guest posting also has another excellent method to reach an established and relevant visitor is through industry publications. It is also another best way to get featured in notable industry publications is by appearing trade shows. By attending you can able to get maximum media coverage with the single try.
4- Get Influencers to Review your Product
Most people want some sort of proof about your products before buying the new product. It is really as awesome as you say it is. Which is that you can do with traditional advertising. What do people do when they are thinking about buying the online thing? First of all, they go online and search what people are saying about this product. Google research suggests that up to 90% of buyers read online reviews of products and 59% take the decision on the base of their purchase decisions like family members, friends, and the people they follow online.
5- Promote Giveaways through Influencers
Another more effective and best way to build buzz for your new launch product is with giveaways promoted with the help of influencers. With this, you can get the small fraction of your target audience by providing the free sample of your product. Their posts and reviews about your products can help to convince other consumers to make a purchase. Other than that, you can help get people excited about product launch date by announcing the winners of the giveaways at the time. Promoting a giveaway with the help of influencers is a perfect fit idea because of these people already experts at engaging the people.
6- Take Advantage of Crowdfunding Platforms
I know you already have ample amount for marketing your products and development of your product launch. But it doesn’t mean you should not take benefits from the Crowdfunding platforms. It is also another best way to generate buzz for new product launch. Crowdfunding can help with two types of people, one who have the interest in your products and two who invested in its development. They can make excellent brand advocates and will promote your product with own friends and followers without asking you.
7- Engage Regularly on Social Media
In the groundwork of launching your product marketing focus on developing your social media presence. During this time period engage your followers and fans by sharing the new post about your progress regularly. Through this, you can get a lot of exciting milestones. If you already have a big number of buzz for the new product then you have a large list of people who are waiting to get on your new products. Take it in mind, it doesn’t mean you should stop promoting it. if you don’t keep them up to date related to your products they may forget your product or lose interest in it. Daily new products updates on social media can help your prospects engaged and interested in your product.
8- Go Big with Social Media Teasers and Countdowns
Indeed, social media is one of the most effective plus expensive channels for promoting a product launch. And also is a perfect platform for providing your spectators with teasers about your product launch. You could deliver your followers with sneak peeks and high-class previews of the product. Try updating them with mysterious images allied to new product and them to estimate what the images mean. Just a few days before the launching of products, update your cover and profile photos with the number of counting down to the day of the product launch. This can help build buzz for the launch and remind your followers of the launch date.
9- Create Eye-Catching Visual Content
If you are familiar with marketing then you must know that visual content plays a big role in visitors’ engagement. According to Social Media Examiner visuals are the second most important form of content, next to blogging. Eye-catching visual content should be a key element of your product launch marketing plan. Some beneficial ideas for promoting your launch with visuals include:
- Generate a video about your product that explains what your product does, what is, and why is better than other product.
- Make infographics about your product with full detail of features and benefits by using eye catching images.
- Create new product updates and countdown timers with the help of attractive images.
- Promote with discount codes, special offers, and contests on social media with custom graphics.
10-Reach Out to Online Communities
For the success of the product, you should support the consumers fully who are willing to spend their money on it. While, you may be able to get access to a significant number of people through influencers, social media, and online publications – it may not be ample. To effectively get access to online communities, promote your product launch, and introduce them to your new product.